One of the most common reasons buyers want to deal directly with the
seller is because they feel they can save the commission. It’s a valid
consideration but interestingly, it’s the same reason the seller isn’t
employing an agent.
Both parties cannot save the commission. The buyer feels they have
earned it because they’ve had to find the home, determine its value and
negotiate with the seller. They had to arrange their own financing,
title and
inspections.
The seller equally feels that they have earned the commission because
they too have had to research value, financing and title work. They
have incurred all of the marketing expenses and have invested hours upon
hours to be available to show the property, hold open houses and answer
inquiries.
There is certainly value in all of the things that buyers and sellers
are willing to do. However, only one person can save the commission
assuming the buyer and seller can reach a written agreement.
The Profile of Home Buyers and Sellers survey reports that 14% of
sales were For-Sale-by-Owners in 2003 and 2004 compared to just 9% in
2012. The trend shows that agent-assisted sales rose to 88% in 2012 from
82% in 2004.
The three most difficult tasks identified by for-sale-by-owners is
attracting potential buyers, getting the price right and understanding
and performing the paperwork. When surveyed, sellers most value the home
selling in an anticipated time frame and for an expected amount.
Experienced, third-party advocates helping buyers and sellers is a
valuable contribution to the transaction which may determine whose
commission it is.